1ContentsChinese Abstract..................................................................2English Abstract...................................................................31. Introduction......................................................................42. Literature Review.............................................................53. Differences Between Chinese and Western Cosmetic Trademarks......................................................................63.1 Naming...............................................................................................63.2 Aesthetic Values..................................................................................73.3 Cultural Backgrounds.........................................................................84. Cosmetic Trademark Translation Under the Guidance of Relevance Theory.................................................................94.1 Transliteration.....................................................................................94.2 Literal Translation.............................................................................104.3 Free Translation................................................................................114.4 Transliteration Plus Free Translation................................................135. Conclusion......................................................................14References..........................................................................152关联理论下化妆品商标翻译探析摘 要本文通过选取国内外著名的化妆品商标为研究对象，探讨关联理论指导下化妆品商标的翻译策略。经考虑译语读者的认知语境，发现：在关联理论指导下，译者灵活地采用音译、直译、意译、音义译结合的翻译策略，能够使翻译的化妆品商标在原文与译文之间找到最佳关联，从而引起化妆品消费者的心理认同感，并激发消费者的购买欲望。而且，关联理论指导下翻译的化妆品商标更贴合原义，内涵更加丰富。因此，关联理论对于化妆品商标翻译具有重要的指导作用，为翻译化妆品商标提...
