摘 要中国的社会经济取得了很大的发展，人民生活水平也随之不断提高，越来越多的人选择离开居住地前往附近或者更远的地方参观游览。旅游景点随着旅游人数的增加而大幅度扩张，使得人们对旅游产品的要求也趋向注重体验和别具一格的产品。旅游业是依托旅游资源和设施而发展的行业，其中旅游资源是其发展的基础。旅游景区根据旅游者的需求，不断更新完善现有产品以及合理开发具有地域特色的旅游资源，更大限度的满足旅游者多样化的需求和提高其再次游玩的兴趣，成为旅游景区持续发展的必要措施。本文选取福州罗源湾海洋世界为例，通过实地考察，访问旅游者，查询文献资料等方法，总结园区的发展和现状，针对其发展中存在的不足和问题提出可行的改善措施，提高游客的体验度，使景区得到更好的发展。关键词： 旅游产品；游客偏好；改善措施；罗源湾AbstractWith the rapid development of Chinese society and economy and the continuous improvement of people's living standards, more and more people choose to take a drive to visit nearby or other places. As the number of tourists increases, so does the number of tourist attractions. The expansion of tourism products has led to a tendency to focus on the needs of experience and unique products. Tourism is the basis of tourism resources and the basis for the development of tourism resources and facilities. According to the tourist attractions of tourists, it is necessary to continuously update and improve existing products, rationally develop regional tourism resources, and limit the sustainable development of tourist attractions to a greater extent. It is necessary to meet the diverse needs of tourists and increase their interest. This article uses FuZhou luoyuanwan Ocean World as an example. Through on-site surveys, interviews with tourists, and inquiries about literature and so on. The law summarizes the development status of the park. Aiming at the deficiencies and problems in the development of the tourism ind...
