“苏文装饰”品牌形象设计 设计艺术专业

摘要近年来，随着我国经济发展的不断发展，我国的设计行业也在悄然发生变化，整个设计行业正逐渐变得更加专业化、系统化、多元化。在现代市场经济竞争中，品牌形象是一种无形资产，它也是企业的宝贵财富和不可或缺的资源，品牌自身的价值甚至可以超过企业的有形资产。一个真正的现代品牌必须树立自己的品牌形象，这就要求企业重视品牌形象的培养和塑造。因此，VI设计如雨后春笋般涌现，形成了席卷整个中国品牌形象的新浪潮。通过在装饰公司现场实践，收集和总结第一手资料，收集“苏文装饰”的文化和品牌特征。以“苏文装饰”为例，分析研究了品牌形象设计中容易出现的问题和解决方案，为其他装饰公司的品牌形象设计提供参考。关键词：VI 设计；企业品牌；重要性AbstractThe whole design industry is gradually developing towards a more professional， systematic and diversified direction. In modern market economy competition， brand image is a kind of intangible assets， is also an integral part of enterprise precious wealth and resources， the value of the brand itself can even more than tangible assets of the enterprise. A true modern brand must establish its own brand image， which requires enterprises to attach great importance to the cultivation and shaping of brand image. So VI design， formed a new wave sweeping the entire Chinese enterprise brand image innovation.Through the field practice of decoration company， the author collects the information of "su wen decoration" culture and brand characteristics， and summarizes the first-hand information. Taking "su wen decoration" as an example， this paper analyzes and studies the problems and solutions of brand image design， and provides references for other decoration companies' brand image design.Keywords：VI design; Enterprise brand; Importance目录摘要.................................................................................................................1Abstract..............................................