1摘 要房地产业是我们国家经济的重要增长点之一,在我国的国民经济中发挥着至关重要的作用,房地产企业的影响遍及各个领域,涉及到许多的经济生活层面,我们国家的全部经济的发展被房地产业的发展直接影响着。对于房地产企业来说2016 年 5 月 1 日,是一个历史性的时刻,前面实行的“营改增”政策(营业税改增值税)扩大到了房地产企业。所谓,牵一发而动全身,面对着新的税收措施,怎么样去应对“营改增”的税收措施变成了房地产企业需要面对的新问题。是以,我们就应该按照合适房地产发展的形势来制订税收筹划,来减小房地产企业的税收负担,并实现房地产企业可持续的科学发展。在此基础上,通过对相关文献进行阅读整理发现,目前已有的文献研究主要从新老项目、企业成本影响、销售环节、税负影响等方面进行分析。基于海内外税收筹划理论研究的基础上,介绍了税收筹划的概念、方法、特征和原则等方面。从营业税改增值税的背景开始研究,把“营改增”对房地产企业的税收影响进行了分析,深入研究了“营改增”对房地产企业的税收筹划问题提出相对应的税收筹划方案,并实施规划方案的风险分析,提出预防对策,为房地产开发企业提供一个参考尽快进行税收筹划,以促进产业的良性发展。关键词:营改增; 税收筹划; 房地产; 进项税2ABSTRACTReal estate industry is one of the important growth point of our country economy, in our country play a vital role in the national economy, the real estate industry influence is widespread, involves the economic life of dozens of level, the development of the real estate industry directly affects the our country the development of the economy as a whole.For real estate enterprises, on May 1, 2016 was a historic time, fully adopted a policy of "business tax " change of value-added tax,business tax extended to the real estate industry.So-called, inescapably, facing the new tax measures, how to deal with "replace business tax with value-added tax " tax measures become the real estate industry faces new problems.Therefore, we should make according to the situation to fit the development of real es...