市场营销专业+抖音短视频的运营策略研究

抖音短视频的运营策略研究摘要在繁忙的当今社会，受众很难再去花时间来阅读长篇内容，而最初的图片、文字早已不能满足受众的需求。于是，短视频应运而生。作为承载着新的传播形态的短视频平台也备受受众的关注，使我们充分的利用碎片化时间，是我们获取与传播信息的多元化，也使我们的社交渠道变得多样化。在过去使我们获取与传播信息的形态多元化，也使我们的社交渠道多样化。如果在 2018 年，整个互联网行业中最引人注目的产品，无论如何，抖音都会出现在名单上。本文以抖音短视频应用为研究对象，从用户视角出发，对其内容生产与深入研究运营策略，发现抖音短视频的社会应用存在问题，同时为抖音短视频应用的发展提供一定的可行性建议。关键词：抖音；短视频；运营策略AbstractIn today's busy society, it is difficult for the audience to spend time to read long content, and the original pictures and words have long been unable to meet the needs of the audience. So, short video. As a short video platform bearing a new form of communication, it has also attracted the attention of the audience, which enables us to make full use of fragmented time, diversify the information we obtain and spread, and diversify our social channels. The patterns that have diversified our access to and dissemination of information in the past have also diversified our social channels. In 2018, when it comes to taking stock of the most compelling products in the entire Internet industry, chattering will be on the list no matter what.This paper takes the application of buffeting short video as the research object, conducts an in-depth study on its content production and operation strategy from the perspective of users, finds out the problems existing in the social application of buffeting short video, and provides some feasible Suggestions for the development of the application of buffeting short video.Keywords: chattering; Short video; Operating strategy1一...