网络文学 IP 改编的现状及前景 --以《盗墓笔记》、《鬼吹灯》、《河神》三个网络文学 IP 作 品为案例摘 要网络文学一直是个很神奇的领域，“书粉”们拥有自己狂欢的世界，在早些年没有人发现网络文学 IP 这一块的爆发力。自从 2015 年根据网络连载文学《盗墓笔记》改编的网剧掀起狂潮之后，更多人开始进行网络文学 IP 的改编尝试与探索。三年过去，有很多可喜的成果，但也存在着一些诟病，金光闪闪的潜力背后藏着泡沫虚浮，未来的发展方向值得各界认真思索。关键词：网络文学;改编;IP;影视ABSTRACTNetwork literature has always been a magical field. " Book powders" have their own carnival world. In the early years, no one has discovered the explosive power of Internet literature IP. Since the Internet TV drama series " The Graver Robbers’ Chronicles " was launched in 2015, more and more people have begun to make attempts and explorations in IP adaptation. In the past three years, there have been many gratifying results, but there are also some flaws. Behind the sparkling potential is the bubble floating in the void, and the direction of future development is worthy of serious thought from all walks of life.Keywords: network literature; adaptation; IP; film and television目 录.....................................................................1................................................................2...................................................................1......................................................2..................................................3..............................................5.......................................................5...........................................................5.............................................................5.....................................................6..............................................7..............................................8........................................
