摘 要随着社会的发展，旅游业已经成为全球经济中发展势头最强劲和规模最大的产业之一。它投入少、效益高、创汇多、可带动一些关联产业的发展和增加就业。淳化县虽然旅游资源丰富，但在淳化旅游业的发展中，因大量的特色旅游资源无人挖掘，缺乏市场竞争机制等，使淳化旅游业的发展落后于其他地区。因此积极发展淳化县特色旅游资源，加大宣传等不仅可以为我国经济、社会发展服务同时也可以激发淳化旅游业的活力。本文以淳化旅游产业作为研究对象，分析其发展的背景、现状以及存在的主要问题，并有针对性地提出发展旅游业的策略。关键词：淳化县；旅游发展；影响因素；存在问题；应对策略1淳化县旅游经济发展对策研究淳化县旅游经济发展对策研究AbstractWith the development of society, tourism has become one of the most powerful and largest industries in the global economy. It has less investment, higher efficiency and more foreign exchange earnings. It can promote the development of related industries and increase employment. Although Chunhua county is rich in tourism resources, however, in the development of tourism in Chunhua, the development of Chunhua tourism is lagging behind in other areas because of a large number of unique tourism resources and lack of market competition mechanism. Therefore, the active development of tourism resources in Chunhua county and the promotion of publicity can not only serve the economic and social development of our country, but also stimulate the vitality of Chunhua tourism. This paper, taking the tourism industry of Chunhua as the research object, analyzes the background, current situation and main problems of its development, and puts forward the strategy of developing tourism.Key words: Chunhua County; tourism development; influencing factors; existing problems; coping strategies目 录一、绪论.....................................................................................................................................
