本科论文目 录摘 要...................................................1Abstract..................................................2引 言...................................................31.非物质文化遗产的保护现状................................41.1 什么是非物质文化遗产.................................41.2 国内非遗保护现状.....................................41.3 国外非遗保护现状.....................................52.苏家屯区非遗保护现状....................................72.1 苏家屯非遗项目概述...................................72.1.1 白清寨传统唢呐...................................72.1.2 何晓霞辽绣技艺...................................72.1.3 王玉芬民间剪纸技术...............................82.1.4 焦家玉米面传统制曲酿酒工艺.......................92.2 苏家屯区非遗项目保护措施............................102.2.1 政府统筹 方向明确..............................102.2.2 路演展演 百姓参与..............................102.2.3 两微一端 网络矩阵..............................102.2.4 教育普及 走进校园..............................112.3 苏家屯区非遗项目保护分析............................112.3.1 优势分析........................................112.3.2 劣势分析........................................123.苏家屯区非遗受众认知与评价调查.........................143.1 调查设计与实施......................................143.2 调查结果与分析......................................14本科论文3.2.1 认知分析........................................143.2.2 渠道分析........................................153.2.3 评价分析........................................164.苏家屯非遗保护与发展策略分析...........................174.1 政策——政府主导，一以贯之..........................174.2 内容——商业嫁接，内容创新..........................174.3 宣传——全媒全面，立体宣发..........................18结 论..................................................20参考文献.................................................21附录 1 调查问卷...........................................
