本科论文目 录摘 要..................................................................................................................IAbstract.................................................................................................................II引 言.................................................................................................................11.策划目的与概述...............................................................................................21.1 策划目的................................................................................................21.2 马路边边概述........................................................................................32.总体市场环境...................................................................................................42.1 市场现状与前景....................................................................................42.2 未来市场影响因素................................................................................52.2.1 消费者偏好................................................................................52.2.2 消费者的个人收入....................................................................52.2.3 产品定价...................................................................................52.2.4 替代品的价格............................................................................52.3 开拓市场计划........................................................................................63.同行业分析.......................................................................................................7袁记火锅与串串香.......................................................................................74 产品 swot 分析...................................................................................................84.1 优势.......................................................................................................84.1.1 产品自身优势............
