本科论文目 录摘 要.........................................................................................................................IAbstract.....................................................................................................................II引 言........................................................................................................................11 商务旅游的概述....................................................................................................21.1 商务旅游的定义.............................................................................................21.2 商务旅游的市场划分.....................................................................................21.3 商务旅游的表现形式.....................................................................................32 上海莱蒙商务国际旅行社的商务旅游发展现状................................................42.1 上海莱蒙商务国际旅行社概况.....................................................................42.2 上海莱蒙商务国际旅行社的经营模式.........................................................42.3 上海莱蒙商务国际旅行社的业务类型.........................................................63 上海莱蒙商务国际旅行社管理层访谈调查........................................................93.1 问卷设计.........................................................................................................93.2 员工问卷调查及分析.....................................................................................93.3 管理层访谈调查及分析...............................................................................104 上海莱蒙商务国际旅行社在商务旅游发展现阶段存在的问题......................114.1 区域业务发展不平衡...................................................................................114.2 市场细分与定位不明确...............................................................................124.3 板块业务不均衡..............................
