目 录摘 要 I Abstract......................................................................................................II引 言....................................................................................................11 相关理论研究.........................................................................................31.1 乡村旅游的定义............................................................................31.2 乡村旅游的发展模式....................................................................42 某市乡村旅游发展情况.........................................................................62.1 某市基本概况................................................................................62.1.1 自然地理条件.......................................................................62.1.2 社会经济条件.......................................................................72.2 某市乡村旅游发展现状................................................................72.2.1 某市乡村旅游资源分布.......................................................72.2.2 某市乡村旅游发展主要形式...............................................93 某市乡村旅游发展 SWOT 分析..........................................................113.1 某市乡村旅游发展的优势..........................................................113.1.1 地理位置优势.....................................................................113.1.2 旅游资源丰富优势.............................................................113.1.3 某市政府对乡村旅游发展日益重视.................................123.2 某市乡村旅游的劣势..................................................................12本科论文3.2.1 乡村旅游产品季节化明显.................................................123.2.2 产品附加值低，竞争力不强.............................................133.2.3 宣传营销意识淡薄，营销手段落后.................................133.2.4 交通形势单一....................................................................
