支付宝广告宣传片与营销思路变革研究场景营销的策略分析摘要近年来随着我国电子商务的大力发展，第三方支付行业也取得了令人惊叹的发展成果。其中行业巨头——支付宝在其十几年的发展中，不断地影响着人们的生活和消费模式，在人们的日常生活甚至工作中都扮演着不可或缺的角色。当然，支付宝的蓬勃发展除了其平台本身功能的优秀和服务的完善，还离不开其令人难忘的广告宣传片和高明前卫的营销手段。在当前互联网+的大时代里，支付宝的每一条广告宣传片都以迅猛的态势在短短几天内占据各大社交网络和门户网站的头条位置，更是在街头巷尾人们的谈论焦点之中，而这种如火如荼的盛况源于支付宝引人注目的广告宣传片，和不断创新的营销手段。本文就以支付宝近年来的广告宣传片为例，赏析其宣传片中的核心亮点以及其相应的营销方式的变革，并为其他第三方支付平台今后的营销发展提供可行有效的思路及建议。关键词：第三方支付，支付宝，广告宣传片，营销思路AbstractThe development of electronic commerce in our country has made great progress, represented by pay treasure to third party payment platform, its unique advantages in online payment industry occupies the important position. Pay treasure to more than ten years of development, constantly affects people's life and consumption patterns, in People's Daily life and even work play an indispensable role.Alipay, of course, in addition to its booming platform itself function perfection of good and services, also cannot leave the unforgettable advertisement propaganda and clever marketing. In the great age of the current Internet +, pay treasure to each advertising propaganda of rapid trend in just a few days to occupy the major social networks and web portal headlines, but also in the streets, people talk about focus, at the height of the grand from alipay eye-catching advertising propaganda, and innovative approach to marketing. This article is to pay treasure to advertising promotion in recent years, for example, appreciation of its ...
