目录摘要......................................................................................................................IIAbstract................................................................................................................II第一章 绪论........................................................................................................11.1 研究的意义及目的.................................................................................11.1.1 研究的目的..................................................................................11.1.2 研究的意义..................................................................................11.2 国内外研究现状.....................................................................................21.2.1 国内外研究现状..........................................................................21.2.2 国外研究现状.............................................................................2第二章 中国平安企业文化建设现状.................................................................32.1 中国平安的概述.....................................................................................32.2 中国平安企业文化.................................................................................3第三章 中国平安企业文化建设中存在问题分析.............................................43.1 对创新与发展没有给予足够的重视.....................................................43.2 企业文化不能适时进行调整.................................................................43.3 缺少充分的战略思考和决策.................................................................53.4 企业文化策略难以落到实处.................................................................5第四章 中国平安企业文化建设的对策.............................................................64.1 应坚持学习和创新的基本原则.............................................................64.2 企业文化必须坚持与时俱进..............................................