兰州城市学院本科毕业论文兰州市旅游业发展策略研究学 院 名 称：商学院专 业 名 称：经济学学 生 姓 名：指 导 教 师： 二○二○年五月BACHELOR'S DEGREE THESISOF LANZHOU CITY UNIVERSITYStudy on tourism development strategy of Lanzhou cityCollege ：Business SchoolSubject ：EconmicsName ：Ran RanDirected by ：Liu Yankun May 2020摘 要随着我国国情的不断发展和国民经济结构的逐渐转型，旅游业开始成为了地方大力发展的产业。位于我国西北地区重要的中心城市之一——兰州市，近年来在旅游业的发展上取得了一定的成绩，但也有一些不足之处。本文运用 SWOT 分析工具实证分析了兰州市旅游业在发展中所具有的优势、劣势、机遇以及挑战，并借此提出改善兰州市旅游业发展的策略和方案，进而为兰州市在未来的旅游业发展规划中提供一定的借鉴意义。关键词：兰州市；旅游业；发展策略；SWOTABSTRACTWith the development of China’s national conditions and transformation of the national economic structure,tourise has gradually become an industry that the local government strongly supports.Lanzhou,one of the important central cities in northwest China,has made some achievements in tourism development in recent years,but it still has some shortcomings.This paper uses SWOT to make an empirical analysis of the advantages,disadvantages,opportunities and challenges of Lanzhou’s tourism industry in the development,and puts forward strategies and plans to improve development of tourism industry on this basis.These strategies and plans provide a certain reference for Lanzhou city in the future tourism development planning.Key words: Lznzhou city,tourism industry,development strategy,SWOT目录1绪论11.1 选题背景 11.2 选题意义 12兰州市旅游业发展现状12.1 甘肃省旅游业的现状及发展趋势 12.2 兰州市旅游业发展落后于其他省会城市22.3 兰州市旅游业发展强于省内其他城市 22.4 兰州市旅游业在社会经济中的地位趋于强化33兰州市旅游业发展 SWOT 分析33.1 兰州市旅游业优势分析 33.2 兰州市旅游业劣势分析 53.3 兰...
