大数据背景下中小企业跨境电商发展对策研究摘要近些年来，我国中小企业传统外贸业务低迷，发展停滞不前，很难再有新的突破。在此背景下大数据时代顺势而来，大数据时代的到来使我国中小企业看到了新的机遇和发展，许多中小企业就势转型，利用大数据来发展跨境电商。但是中小企业对于大数据背景下的跨境电商的发展掌握的还并不是十分透彻。所以本文通过对大数据背景下中小企业跨境电商发展的对策进行研究，为中小企业的发展提出准确的建议。在本文的研究中采用了理论、数据与实证分析法等方法，首先对大数据背景和跨境电商进行了理论解释和分析，通过实证分析法研究跨境电商在中小企业中的应用现状及发展趋势和影响我国中小企业跨境电商发展的因素，并针对我国中小企业结合大数据平台开展跨境电商事业提出合理性建议，促使中小企业跨境电商发展的越来越好。关键词：大数据时代跨境电商中小企业对策ResearchontheCountermeasuresfortheDevelopmentofCross-borderE-commerceinSmallandMedium-sizedEnterprisesundertheBackgroundofBigDataAbstractInrecentyears，thetraditionalforeigntradebusinessofsmallandmedium-sizedenterprisesinChinaisinthedoldrums，thedevelopmentisstagnant，itisdifficulttohaveanewbreakthrough.Inthiscontext，theeraofbigdatacamealongwiththetrend.ThearrivaloftheeraofbigdatamadeChina'ssmallandmedium-sizedenterprisesseenewopportunitiesanddevelopment.Manysmallenterprisesinthemiddlepeasantstookadvantageofbigdatatodevelopcross-bordere-commerce.However，smallandmedium-sizedenterprisesdonothaveaverythoroughgraspofthedevelopmentofcross-bordere-commerceunderthebackgroundofbigdata.Therefore，throughtheresearchonthecountermeasuresforthedevelopmentofcross-bordere-commerceinsmallandmedium-sizedenterprisesunderthebackgroundofbigdata，thispapermakesaccuratesuggestionsforthedevelopmentofsmallandmedium-sizedenterprises.Inthispaper，themethodsoftheory，dataandempiricalanalysisareadopted.Firstofall，bigdataBeijingandcross-bordere-commercearetheoreticallyexplainedandanalyzed.Throughthemethodofempiricalanalysis，thispaperstudiestheapplicationstatusanddevelopmenttrendofcross-bordere-commerceinsmallandmedium-sizedenterprisesandthefactorsthataffectthedevelopmentofcross-bordere-commerceinsmallandmedium-sizedenterprisesinChina.Finally，accordingtotheresearchresults，thepaperputsforwardthecountermeasurestopromotethedevelopmentofcross-bordere-commerceinChina'ssmallandmedium-sizedenterprises，soastobetterpromotethedevelopmentofcross-bordere-commerceofsmallandmedium-sizedenterprisesinChina.Keywords:bigdataera;cross-bordere-commerce;smallandmedium-sizedenterprises;countermeasure目录1引言.................................................................12大数据技术与跨境电商相关理论........................................22.1大数据技术概述...................................................22.2跨境电商概述.....................................................22.3绝对优势理论和比较优势理论.......................................22.4国家竞争优势理论.................................................43中小企业跨境电商发展现状及发展趋势..................................53.1我国中小企业跨境电商的发展现状...................................53.1.1中小企业跨境电商交易规模持续扩大，占进出口贸易额比例不断提高..53.1.2在进出口结构上出口跨境电商有望延伸快速发展态势...............63.1.3在业务模式上跨境电商以B2B业务为主，B2C跨境模式逐渐兴起.......63.2我国中小企业跨境电商的发展趋势...................................73.2.1中小企业跨境电商将在进出口贸易中占据更加重要的地位...........73.2.2中...
