Unit 11 Lesson 3 The Advertising Game Period OneLearning aims:1.To build the word formation.2.To read and learn about advertisement development.3. To learn and practise –ing form.Learning difficulties: 1.To get a clear structure of the passage.2. To learn and practise –ing formLearning procedures:Step1. 课前自主学习: Learning the words. （参考词汇表，根据中文和发音提示写出单词及其词性）（A 级）Chinese meaning（中文）Part of speech(词性)Spelling(拼写)为…登广告经典的公司预算方法当代的公民合适的 Step 2. Word formation （参考词汇表完成） （A 级） 视觉的(adj.)_____________----- ______________(adv.) 幽默(n.)______________----- ________________(adj.) 贡献（n）______________-----_________________(v.) 缝制(v.) ______________----- _________________(n.)登广告（v.）_________________----_______________(n.)广告业--- ______________广告人适合（v.）____________-----____________(adj.)---______________(adj.反义词) Step 3. 堂上合作探究: Read the text and choose the best answers.（B 级）（35 期大周报 B2版）1. The classic advertisement generally gives the information about the following EXCEPT ______________. A. what the company wants to sell B. the name of the product C. where the company is D. the price of a product2. The second paragraph mainly tells us about _____________. A. the large budgets in advertising products. B. some common approaches to attract customers C. the competitive advertising field at present day D. the great efforts companies make in advertising their products3. Common pictures may not work well in advertising in modern cities nowadays because _________. A. housing prices are getting higher and higher B. there are a lot of skilled artists in modern citiesC. people in modern cities cannot easily be cheated nowD people today prefer pictures made by using mod...
