高中英语 Uint11 Lesson3 The Advertising Game教学案 北师大版必修4-北师大版高一必修4英语教学案

Lesson 3 The Advertising Game【重点单词】：advertise,advertising,,suitable, ,approach, humour,contribution,citizen【教学重难点点】1、掌握说明文的阅读技巧 2、熟悉课文中有用的短语3、语法：动名词的用法【重难点句子】:见句子分析阅读理解【基本功：词汇补充学习】1. sb. /sth. be likely to do = It is likely that 有可能, 有希望的 Tickets are likely to be expensive. 入场券可能很贵。It is likely that the thieves don’t know how much it is worth. 盗贼很可能不知道此物的价值。2. link A to / with B 与……相联系 The video was linked to a powerful computer. The Channel Tunnel links Britain with the rest of Europe. 3：周报 35 期 approach 、contribution、consist o、f stand out 用法【Reading 1：快速阅读】Read the text quickly and choose the right main idea of each paragraphPara1 A. What is an advertisement?B. An ad may give direct information like names or locations.Para 2 A. Ads are made visually attractive to hold the attention of the public.B.Some ads have pictures that people enjoy looking at.Para 3 A.Products are sometimes linked with different concepts or ideas.B.Using common ideas to sell products is as old as advertising itself.C. Modern ads must stand out to make themselves attractive.Para 4 A.Some advertisers want to create something that has never been seen before.B.New and unusual ideas often appear in today’s top advertisements.C.Advertisers look for other ways to make people notice their products.Para5 A.Not all advertising is about selling products.B.The government has worked hard at using ads to educate the public.C.Public ads have helped to increase public knowledge. 【Reading 2：快速阅读】Read the text again and fill out the form. subjectaimcontentsthe ___________ ads(Paragraph 1)give information about finding a. the name of a _________...