二手车市场快速发展下的4S店生存模式摘要汽车产业一直以来都是我国国民经济的支柱产业之一，经过了近50年的发展已经具有良好的基础，汽车需求量与保有量不断增长。在新车市场十分火热的近几年，二手车市场也开始迅速地发展起来。然而，与美国、日本还有其他发达国家相比，中国的二手车市场还不够成熟，例如：二手车市场的经营模式比较单一、鉴定评估体系不够完善、相关的法律法规有待改进等总体都还只是停留在初级阶段等问题。而4S店在这些问题上却存在着很大的优势，因此，4S店的二手车置换模式成为越来越多的人们的第一选择。但随着二手车市场的快速发展，阻挠4S店二手车置换发展的因素也越来越多。本文通过实地走访考察一些代表性4S店，并对近年的4S店二手车经营状况进行研究分析，同时对比国内外4S店二手车的经营状况，找出其优势劣势，最终针对性地提出改善我国4S店二手车经营现状的措施。关键词：汽车4S店，二手车，生存模式Therapiddevelopmentofsecond-handcarmarketunderthe4SstoresurvivalmodeAbstractTheautomobileindustryhasbeenoneofthepillarindustriesofournationaleconomy,afteralreadyhasagoodfoundationforthedevelopmentofnearly50years,cardemandandkeepgrowingvolume.Inthenewcarmarketisveryhotinrecentyears,thesecond-handcarmarketalsobegantodeveloprapidly.However,comparedwiththeUSA,Japanandotherdevelopedcountries,Chinasecond-handcarmarketisnotmatureenough,forexample:second-handcarmarket,asinglebusinessmodel,evaluationsystemisnotperfect,therelevantlawsandregulationsshouldbeimproved,itisjustattheprimarystageof.Whilethe4Sstoreontheseissues,butthereisagreatadvantage,therefore,usedcarreplacementmodel4Sshophasbecomethefirstchoiceofmoreandmorepeople.Butwiththerapiddevelopmentofsecond-handcarmarket,obstructingfactors4Sshopsecond-handcarsdevelopmentalsomoreandmore.Inthispaper,throughfieldvisitstostudysomerepresentative4Sshop,andtherecent4Sshopsecond-handcarbusinesssituationtocarryontheresearchanalysis,athomeandabroadarecomparedand4Sshopsecond-handcarbusinesssituation,findouttheadvantagesanddisadvantages,andfinallyputforwardtoimprovethesituationofsecond-handcarbusinessinour4Sstoremeasures.KeyWords：Automobile4Sshop;Second-handcars;Survivalmode目录摘要.....................................................................ⅰAbstract....................................................................ⅱ第一章引言..............................................................1第二章国内外二手车发展状况对比............................................22.1我国二手车市场发展现状...............................................22.1.1二手车交易量增长速度快，发展前景广.............................32.1.2二手车地域性发展突出...........................................42.1.3二手车经营模式正在转变.........................................42.2国外二手车市场的发展状况.............................................42.2.1日本二手车市场的特点...........................................52.2.2美国二手车市场的特点...........................................6第三章我国二手车市场的调查................................................73.1二手车市场调查问卷的设计.............................................73.1.1对于二手车企业发展的调查问卷...................................73.1.2对于二手车消费者群体的调查问卷.................................83.2问卷调查结果的分析...................................................93.2.1二手车鉴定评估标准管理体系缺失.................................123.2.2二手车信息不对称..............................................123.2.3二手车经销和拍卖公司比例低..........
