终端店铺营运管理手册目 录一、 品牌简介.......................................................................................................................11.1 公司简介:...................................................................................................................11.2 品牌形象.......................................................................................................................11.3 品牌之略.......................................................................................................................21.4 管理之道.......................................................................................................................21.5 经营方向.......................................................................................................................31.6 经营模式.......................................................................................................................31.7 服务承诺.......................................................................................................................3二、 产品说明.......................................................................................................................52.1货号解析....................................................................................................................................52.2产品品种说明...........................................................................................................................52.3颜色说明表示...........................................................................................................................52.4产品尺码表示...........................................................................................................................6三、 人事管理.......................................................................................................................73.1店铺人员组织架构:..............................................................