题目:企业文化构建的路径分析姓 名: ***学 号: **** ***班 级: ***班专 业: ***导 师: ***摘要二十世纪七、八十年代,为了解释在技术设备、经济实力、人员素质、管理水平等方面均领先世界的美国企业,在竞争力、企业绩效等方面却落后于竞争对手,尤其是日本企业这一现象时,诞生了一种崭新的理论,即企业文化
经过二十多年的理论研究和实践,企业文化在其定义和内容结构方面,己经形成了相对稳定的认识:企业文化是指企业全体员工在长期的创业和发展过程中培育形成并共同遵守的最高目标、价值标准、基本信念及行为规范
它是企业理念形态文化、制度形态文化和物质形态文化的有机复合体
关键词:企业文化;路径;企业家文化AbstractA span-new theory, Enterprise Culture, which was to explain the phenomena that America enterprise with the advanced technique equipment, abundant economic strength, and high level of personnel diathesis and management had lagged behind their competitors especially Japanese Corporations, was formed in the seventies to eighties of the twentieth century
After more 20 years, the enterprise culture has evolved to a steady systemic theory in the definition and content through academic