目录一、项目概况..............................................................................................................................-1-（一）项目名称..........................................................................................................................-1-（二）项目建设单位概况..........................................................................................................-1-（三）项目建设地点..................................................................................................................-1-（四）建设规模及内容..............................................................................................................-2-（五）项目建设期......................................................................................................................-2-（六）投资总额及资金来源......................................................................................................-2-（七）可行性研究报告编制依据..............................................................................................-2-（八）可行性研究报告范围......................................................................................................-3-二、项目建设背景......................................................................................................................-3-一、项目建设的必要性..............................................................................................................-6-2、带动当地经济发展，增加农牧民收入...........................................................................-6-3、有利于保护和保持着良好的生态环境................................................................................-6-4、该项目属劳动密集型产业．增加社会就业..................................................................-6-5、保障畜牧业长远发展的需要................................................................................................-7-6、新形势下牛羊加工工作的需要............................................................................................-7-（一）市场需求现状..................................................................................................................-9-二、竞争优势和不利因素........................................................................................................-12-（一）竞争优势........................................................................................................................-12-（二）主要不利因素有：........................................................................................................-13-三、销售预测和销售方案........................................................................................................-14-（一）销售预测........................................................................................................................-14-（二）营销策略........................................................................................................................-15-2、通路策略..............................................................................................................................-15-5）机关、团体、部队、学校、餐厅、食堂..........................................................................-15-3、品牌策略.................................................................
