摘 要可行性研究是指对拟建项目有关的自然、经济、技术等进行调研、分析比较以及预测建成后的社会经济效益。在此基础上，综合论证项目建设的必要性，财务的盈利性，经济上的合理性，技术上的先进性和适应性以及建设条件的可能性和可行性，从而为投资决策提供决策依据。关 键 词可行性研究；市场分析；投资估算；财务分析 AbstractFeasibility study refers to the proposed project-related natural , social, economic, technological and other conduct research, and compared the predicted social and economic benefits after the completion. On this basis, the need for comprehensive demonstration projects, financial profitability, economic rationality, technically advanced and adaptable, and the possibility and feasibility of construction conditions, so as to provide basis for decision making investment decisions。 Key WordsFeasibility studies; market analysis; investment estimates; Financial Analysis。目 录第一章 总论··················1一、项目概况···················1二、可行性分析研究的目的·············1三、编制依据···················1 第二章 项目建设条件分析············2 一、项目建设条件·················2 二、基础设施条件·················3三、场地评价···················3第三章 房地产市场调查·············4 一、开发情况简介·················4 二、房地产市场预测················4 三、竞争楼盘调查分析···············4 四、目标客户调查分析···············4 第四章 项目市场定位分析和竞争力分析······6 一、项目总体定位·················6二、项目市场价格定位分析·············6第五章 项目规划设计方案············7一、规划设计目标···············7二、 规划设计建议···············7三、 规划设计方案简介··············7四、规划设计经济...
