目 录一．制定发展战略的内外部环境分析..........................4（一）外部环境..................................................................................41．社会、政治、经济、技术的环境分析（pest 分析）............................................42．房地产市场和设计市场分析.....................................................................................93．行业竞争对手分析...................................................................................................11（二）内部环境................................................................................131．资源评估..................................................................................................................132．经营能力分析...........................................................................................................203．管理情况分析...........................................................................................................23（三）对青岛市建筑设计院的 SWOT 分析..................................................................................................................................251．SWOT—潜在的关键因素...........................................................................................252．SWOT 战略分析..........................................................................................................25（四）环境分析总体结论...............................................28二．宗旨、经营思想和战略目标................................29（一）宗旨.................................................................................................29（二）经营思想................................................................................29（三）战略目标体系................................................................301．长期目标..................................................................................................................302．阶段目标.....................................................................
