目录一、绪论...................................................................................................1（一）研究背景........................................................................................1（二）研究意义........................................................................................1（三）国内外研究现状............................................................................2（四）研究方法.......................................................................................3（五）研究思路........................................................................................4二、新媒体短视频概述............................................................................4（一）新媒体概述....................................................................................4（二）短视频概述...................................................................................5（三）互动仪式链理论............................................................................7三、短视频“抖音”的商业价值研究...................................................8（一）短视频“抖音”简介...................................................................8（二）“抖音”商业价值分析................................................................8四、短视频价值实现中存在的问题及策略..........................................11（一）内容方面看质量良莠不齐..........................................................11（二）同质化严重商业价值难凸显......................................................12（三）盈利价值单一无法充分实现其商业价值.................................13结论........................................................................................................14参考文献..................................................................................................15抖音的互动仪式链与商业价值摘要本研究主要以抖音为例，从互动仪式链的角度出发，对其商业价值进行分析。短视频指一种视频长度以秒计数，主要依托于移动智能终端完成快速拍摄和美化编辑，可在社交媒体平台上实时分享和无缝对接的一种新型视频形式.在技术门槛越来越低的今天，短视频社交成为越来越多网友们青睐的线上社交方式。本文以目前发展迅速的短视频APP抖音为研究对象，分析新媒体短视频的商业价值。文章主要介绍了自媒体短视频的发展历程，结合互动仪式链相关理论，从传播的内容、渠道、目标对象及盈利价值四个方面，阐述了抖音的商业价值，并分析了抖音目前存在的问题及解决策略，希望能为同行业的发展提供借鉴意义。经过分析研究，笔者得出短视频价值实现中存在的问题及策略，即内容方面看质量良莠不齐、同质化严重商业价值难凸显、盈利价值单一无法充分实现其商业价值，针对这些问题，笔者得出了相应的解决策略，以期充分发挥抖音价值。关键词：短视频；抖音；商业价值；解决对策TheinteractiveritualchainofvibratoandcommercialvalueABSTRACTThisstudymainlytakesthevibratoasanexample,andanalyzesitscommercialvaluefromtheperspectiveofinteractiveritualchain.Shortvideoreferstoanewvideoforminwhichthelengthofavideoiscountedinseconds,whichismainlybasedonthemobileintelligentterminaltocompletefastshootingandbeautifyediting.Itcanbesharedandseamlesslyconnectedonthesocialmediaplatform.Thetechnicalthresholdisgettinglowerandlower.Today,shortvideosocializationhasbecomeanonlinesocialwaythatmoreandmorenetizensprefer.ThispaperanalyzesthecommercialvalueofshortvideoofnewmediawiththedevelopmentofshortvideoAPPvibrato.Thearticlemainlyintroducesthedevelopmentprocessofsh...
