【创新设计】2013高中英语 教师用书10 Unit 1 Advertising 牛津译林版必修4（江苏专用）

Unit 1 AdvertisingⅠ.单词默写1．advertising n．做广告；广告活动；广告业2．persuade vt.说服，劝说；使信服3．comment n．评论，评价 vi.评论，议论4．intelligence n．智力，才智；情报5．recommend vt.推荐；建议，劝告；介绍6．purchase vt.购买，采购 n．采购；购买的东西7．update vt.&n.更新；提供最新消息；使现代化8．bargain n．便宜货；协议 vi.讨价还价9．personally adv.个别地；就本人而言；本人，亲自10．shock vt.使震惊，使惊愕 n．震惊，惊愕11．innocent adj.not guilty or crime12．promote vt.to give someone a higher position at work13．youth n．the period of time when you are young14．bonus n．an additional payment made to people who work for a business15．determine vt.to find something outⅡ.词汇拓展1．educate vt.教育→educator n．教育者→educated adj.受过教育的；有教养的→education n．教育，培养→educational adj.教育的2．breath n．气息；呼吸→breathe v．呼吸→breathless adj.喘不过气来的，呼吸急促的3．social adj.社会的→society n．社会→socialism n．社会主义→socialist adj.社会主义的4．unforgettable adj.难忘的，无法忘记的→forget v．忘记→forgettable adj.容易被忘记的→forgetful adj.健忘的5．various adj.各种各样的，多样的→variety n．多样，不同→varied adj.各种各样的语境助记——词不离句，句不离段You should be careful not to be persuaded into purchasing various fashionable bargains by the appealing advertisements that are intended to recommend you what you really don't need.Ⅲ.短语落实1．be meant to 旨在，目的是2．even if/though 虽然，即使3．fall for 上……的当，受……的骗 4．play tricks on 欺骗；捉弄5．deal with 涉及，关于；处理；应付6．figure_out 弄清楚，弄懂；计算出7．appeal_to 吸引，引起兴趣；呼吁8．get_something_across 把……表达清楚9．die_from 死于……10．be_popular_with 流行，受欢迎Ⅳ.句子翻译1．A commercial advertisement is one which someone has paid for to advertise a product or service.(Page 2)商业广告是人们为了推销某种产品或者服务而花钱做...