第一章 一鸣惊人——阿里信贷经营模式与阿里信贷产生背景..............................5一、阿里巴巴整体商业模式................................................................................5（一）第一阶段.............................................................................................6（二）第二阶段.............................................................................................8（三）第三阶段...........................................................................................10二、阿里金融的服务模式..................................................................................13（一）能借贷：建立小额贷款公司...........................................................14（二）能发卡：与 108 家银行合作推信用卡、借记卡...........................15（三）能理财：支付宝将涉足保险、金融领域.......................................15（四）能存款：不用为客户支付利息.......................................................15三、阿里信贷脱胎于银行信贷模式..................................................................16四、阿里信贷市场切入点与当前业务量规模..................................................17（一）阿里信贷市场切入点.......................................................................17（二）当前业务量及规模...........................................................................17第二章 前方探报——阿里信贷产品服务特色........................................................19一、产品服务特点..............................................................................................19（一）短（时间短）...................................................................................19（二）简（无抵押、无质押）...................................................................19（三）快（网上到款）...............................................................................19（四）高（年息 20%以上）........................................................................19（五）新（微带模式创新）..........................
