内容摘要本文通过对企业核心竞争力和中小企业现状的分析，提出了中小企业和大型企业一样，也需要核心竞争力，同时，通过具体的事例，从三个方面阐述了中小企业应如何构建自己的核心竞争力：一是以专对分，抓住细分市场。主要应从两方面着手，一是作大企业不愿做、不屑做的小产品；另外就是甘心作大企业的“配角”，为大企业加工零部件。二是重视企业的管理，保证产品质量。提高企业的产品质量，首先要加强质量管理，提高企业的质量管理水平。其次，要注重实行标准化管理，标准化是稳定提高产品质量的重要保证三是勤练内功，建立有凝聚力的企业文化。优秀的企业文化，对于中小企业的存在和发展有着非常重要的作用。主要表现为以下几个方面：有利于企业扩大产品知名度，占据市场份额，有利于树立良好的企业形象，有利于提高企业的经营业绩。通过对这三个方面的具体分析，得出中小企业不仅需要核心竞争力，而且核心竞争力还是中小企业实现可持续发展、保证企业发展壮大的必要前提和重要保证。关键词：中小企业 核心竞争力 细分市场 质量管理 企业文化 AbstractThe text analyzes the core competence of enterprises and the actuality of small and medium-sized enterprises, and puts forward the point that small and medium-sized enterprises also need core competence as large enterprises. At the same time, the text illustrates small and medium-sized enterprises how to construct their core competence by the following three aspects: First, being expert in one or several fields, grasping subdivision market. Mainly taking measures on the following two ways: doing the things which large enterprises aren’t willing to do and disdain to do; reconciling to be large enterprises’ supporting roles, providing them spare parts. Second, laying stress on enterprises administration, guaranteeing products quality. In order to improve the enterprises’ products quality, in the first place, strengthening quality management and improving the level of enterprises’ quality management. And then implementing standard management which is...
