常州金仕堡游泳俱乐部营销策划摘要运用体育经济学与体育营销学原理，通过对常州金仕堡游泳俱乐部宝龙广场店营销策划方案的设计。培养自己组织能力，理论来联系实际，让自己能够胜任各项体育方面的工作。从关系营销和俱乐部营销两个层面来对有关的文献进行阅读，研究游泳俱乐部相关的概念和俱乐部具体的发展状况。结合常州金仕堡游泳俱乐部现状，设计常州金仕堡游泳俱乐部的营销和建设方案，在这样的基础上，去论证常州金仕堡游泳俱乐经营销售模式的可行性。【关键词】游泳；俱乐部；营销策划；设计The marketing plan of Kingsport swimming club in ChangzhouAbstractUsing the principle of sports economics and marketing, through to the Changzhou Kingsport swimming club in Baolong square shop marketing planning scheme design.Cultivate their ability of organization, theory with practice, let oneself can be competent the job of the sports.And from the aspects of relationship marketing and the club to the related literature reading, swimming club related concepts and development of specific club.Together with the present situation of Changzhou Kingsport swimming clubs, the design of Changzhou Kingsport marketing and construction plan of the swimming club, on the basis of this, to demonstrate Changzhou Kingsport swimming clubs have the feasibility of business sales mode. [Keywords] Swimming;Club; Marketing planning; Design 目录1 俱乐部简介................................................................12 俱乐部内部环境............................................................1 2.1 俱乐部 SWOT 分析......................................................1 2.1.1 优势............................................................1 2.1.2 劣势............................................................1 2.1.3 机会............................................................1 2.1.4 威胁............................................................23 市场调查与预测.....................................
