目 录第一章 总论.............................................................................................11.1 项目单位基本情况...............................................................................11.2 项目建设方案.......................................................................................31.3 投资结构及资金来源...........................................................................51.4 项目效益...............................................................................................51.5 可行性讨论报告编制依据...................................................................61.6 综合评价...............................................................................................7第二章 背景及必要性.............................................................................92.1 项目建设背景.......................................................................................92.2 项目建设的必要性.............................................................................10第三章 建设条件...................................................................................123.1 项目区概况.........................................................................................123.2 项目建设条件优劣势分析.................................................................17第四章 市场分析与销售方案...............................................................204.1 市场分析.............................................................................................204.2 营销策略、方案、模式....................................................................214.3 市场风险分析....................................................................................21第五章 建设方案...................................................................................235.1 产品方案和建设规模.........................................................................235.2 建设规划和布局...................................................