摘 要通过讨论在不同文化环境下, 国际商务活动呈现的差异, 从微观的角度分析文化差异在人际沟通、商务洽谈、管理风格、商务决策和企业结构等方面对国际商务沟通的影响。有效地克服交际障碍是跨文化交际取得成功的关键。这对促进国际间的文化、政治、经济沟通有着极其重要的意义。有效的商务沟通往往依赖于对不同文化和文化差异的理解与适应, 依赖于对可能出现的文化差异的良好推断和方略调整。因此, 对国际商务沟通活动中文化差异的影响的讨论具有重大意义。关键词：国际商务活动; 交际文化; 影响Table of ContentsAbstract...........................................................................................................................................i摘 要................................................................................................................................................ii1. Introduction................................................................................................................................12. The Definition of Cross-cultural Communication..................................................................32.1 Hofstede’s theory of value dimension................................................................................32.2 Hall’s high-context and low-context...................................................................................32.3 Understanding communicative culture differences............................................................32.3.1 Orientation difference...............................................................................................42.3.2 Individualism vs. collectivism..................................................................................42.3.3 Sino-foreign modes of thinking difference...............................................................52.3.4 Sino-foreign etiquette difference..............................................................................63. Different Behavior and Reasons in the Same Business Situation..................
