内 容 摘 要本项目(****)位于新乡市****路与南干道交叉口西北角，物业开发类别为高档住宅，开发商是****房地产开发公司。本报告通过对项目地块的开发经营环境的市场调查分析，以及周边主要同类竞争物业的比较后，依据新乡市目前市场状况和对未来的预测，对本项目——****的可行性与开发经营策划提出初步意见，结合项目的特点和优点，对项目的规划设计方案进行一定的描述。本项目的定位为中档住宅小区，主要通过广告进行宣传，实行多种促销手段进行营销。接着本报告对项目进行了投资分析、财务评价和风险分析，以期探讨该地块进行住宅开发经营的可能性。依据本文的方案，项目用地面积为 22127 平方米，总建筑面积 49268.1 平方米。项目总投资 8733.12 万元,其中自有资金为3500 万元。经测算项目财务净现值 1518.71 万元，项目财务内部收益率 28%。在进行风险分析时，分别进行了盈亏平衡分析和敏感性分析，在敏感性分析中分别对销售收入和总投资进行了分析。经过讨论分析可以看出本项目在经济上具有较强的可行性。关 键 词****； 市场调查； 开发经营； 财务分析； 风险分析 The feasibility research report of the residence of the “Sheng Shui Lv Du”Candidate:Xu Hua Supervisor: Zhou WeiAbstractThe project (****) at the northwest coren of Labora Road and Nangan Road in Xinxiang City. It will be developed into Classic residence(include multilayer, business storefront), and the developer is **** Real Estate Development Company. Put forward the preliminary suggestion of the feasibility \developing and management of the Sheng Shui Lv Du acorrding to the local market situation and the prediction of the future of Xinxiang. Meanwhile investigat and analysis the mart of development and management environment of the project, and compare the perimeter main similar competition property. And through combining the characteristic and advantage of the project ,then have a depiction of design .This project orientate into first-class section for residence .It will be publized by exhibition sells and advertisemen...
