大连迪斯尼动车饰界项目可行性讨论报告 目 录一、总论..........................................................................................…….41.项目背景.......................................................42.项目概况.......................................................43.项目单位基本情况..............................................54.可研报告编制依据及讨论范围..................................5二、项目市场分析...................................................................................71.项目必要性分析................................................72.宏观经济的基本分析...........................................73.汽车市场保有量分析...........................................74.汽车美容装饰行业分析.........................................85.项目产品目标市场分析.........................................86.项目产品的市场竞争优势.......................................97.项目市场营销分析............................................10三、 项目建设规模与地址选择...........................................................121.项目建设规模................................................122.项目地址选择................................................12四、项目建设方案.................................................................................15五、劳动安全卫生与消防....................................................................171.劳动安全卫生................................................172.消防..........................................................17六、环境影响评价.................................................................................18七、组织机构和人力资源配置............................................................191.组织机构.....................................................192.人力资源配置................................................19九、投资估算和资金筹措....................................................................211.投资估算.....................................................212.资金筹措......................