回力品牌营销策划书策划人:胡祥星学 号:090407086目录一、市场调查计划...........................................................................................................................11 、 前言 ................................................................................................................................... 1 2 、调研目得 ............................................................................................................................. 1 3 、调研方法—采纳分层抽样 ................................................................................................. 1 4 、调研形式 ............................................................................................................................. 2 5 、调查问卷 ............................................................................................................................. 2 二、行业市场环境分析 (SWOT 分析 ) ............................................................................................ 2 1 、优势 .................................................................................................................................... 2 2 、劣势 .................................................................................................................................... 2 3 、机遇 .................................................................................................................................... 3 4 、挑战 .................................................................................................................................... 3 三、竞争分析 .................................................................................................................................. 4 1 、主要竞争对手 ..................................................................................................................... 4 2 、潜在竞争对手 ..........................................................
