目 录一、总论..................................................31.项目建设背景.............................................................................................................................32.项目承建单位简介.....................................................................................................................93.项目概况...................................................................................................................................10二、项目建设的必要性.....................................121.符合国家产业进展方向的要求.......................................................................................122.适合音像出版发行业改革要求.......................................................................................123.能带动区域出版物物流的进一步进展...........................................................................134.提升西安音像出版发行业品质.......................................................................................14三、项目市场分析.........................................151.出版物市场分析.......................................................................................................................152.出版物物流现状分析...............................................................................................................163.物流基地市场需求分析...........................................................................................................174.客户群分析...............................................................................................................................185.市场策略分析...........................................................................................................................216.竞争对手分析...........................................................................................................................247.市场趋势分析........................................................................................