目 录第一章 概 论..............................................................................11.1 项目名称....................................11.2 项目地点....................................11.3 区域特点....................................11.4 建设规模....................................11.5 可行性讨论范围..............................21.6 项目估算总投资额............................3第二章 项目市场分析...........................32.1####县经济进展趋势分析......................32.2####县房地产进展概况........................42.3 区域市场分析...............................102.4 项目利弊分析...............................11第三章 项目定位及销售预测....................123.1 项目定位...................................123.2 销售情况预测...............................143.3 销售价格预测...............................14第四章 项目的工程技术方案....................154.1 总平面及建筑方案...........................154.2 结构.......................................164.3 供配电工程.................................164.4 给排水工程.................................164.5 人防.......................................174.6 弱电工程...................................174.7 主要设备设施...............................174.8 交通与停车.................................174.9 环境保护...................................17第五章 项目管理与建设进度计划................195.1 项目运作模式...............................195.2 招投标管理.................................195.3 工程监理...................................195.4 物业管理.......................................................................195.5 建设进度计划...............................................................195.6 销售计划.......................................................................20第六章 项目营销和招商方案..........................................216.1 销售、租赁比例...........................................................216.2 运营策略..............................................
