AbstractRecent years, the impetus of real estate development in our country has become more and more swift and violent. The competition of real estate also has become much intense. In order to makes the own enterprise has a position in the market, makes profit and the enterprise will go step further development, the proprietors of real estate begin realizing that the tactics of marketing is very important in competition. This paper begins from the idea of real estate marketing, comes up to the tactics of the marketing implementation content, further elaborated marketing of the real estate project implementation which exists question、countermeasure and development ,and make the union concrete project case application.Key Words ： real estate marketing of real estate tactics of marketing引 言 改革开放三十几年来，我国的住房改革一直在不断地深化，房地产市场得以逐步进展壮大起来，2025 年，我国经济在全球金融风暴下受到一定的影响，却依旧按着稳健进展的轨迹，继续演绎高增长态势。因此，作为国民经济支柱产业的房地产业也因势利导，在经过一段时间的低迷后，又重新恢复往日的火爆景象，拉动经济增长中依旧扮演着重要的角色。随着房地产市场的重新迅猛进展，房地产行业的竞争也日趋激烈。房地产营销又再次作为房地产开发中的一个重要环节和手段，受到开发商们的重视。 在现代市场经济条件下，那些能够在竞争中取胜的房地产开发商，就是因为了解市场，了解目标群体的需求后，根据市场需求开发房地产项目，从而最终猎取利润或占领市场，并促进了企业的不断进展。但目前许多开发商还都缺乏以顾客为导向的理念，推向市场的住宅并不符合市场所需。市场营销策划是连接市场需要和项目开发建设的中间环节，是开发商将潜在的市场机会转化为现实市场机会，从而实现企业自我进展的有效手段。故而可以说，房地产营销策划是关系房地产开发经营成败的关键。 1 房地产营销策划 1.1 房地产营销策划内涵房地产营销策划是一项系统工程，它统筹所有房地产销售及宣传推广工作。是房地产开发商为了取得理想的销售推广效果，在进行环境分析的基础上，利用其...
