目录第 1 章 项目总论...........................................................................................................２§1.1 项目名称........................................................................................................２§1.2 项目拟建地点、法人代表............................................................................２§1.3 选址................................................................................................................２§1.4 项目地点简介................................................................................................２第 2 章 市场分析...........................................................................................................３§2.1 市场调查........................................................................................................３§2.1.1 人流量调查..........................................................................................３§2.1.2 学生消费能力调查..............................................................................３§2.1.3 同类型店铺价格调查..........................................................................３§2.2 市场推销战略................................................................................................３§2.2.1 推销措施..............................................................................................３§2.2.2 促销价格制度......................................................................................３§2.3 产品方案和建设规模....................................................................................３§2.3.1 产品方案..............................................................................................３§2.3.2 产品介绍..............................................................................................４§2.3.3 建设规模..............................................................................................６§2.4 市场预测..........................
