南京大学自考学生毕业论文论文题目： 汽车行业进展趋势 ----以华东地区汽车产业为讨论对象学生姓名：唐 伟准考证号：所学专业：工商管理指导老师： 李嘉二零一六年十月二十四日汽车行业进展趋势 ----以华东地区汽车产业为讨论对象姓名：唐伟 专业：工商管理摘要：近年来我国汽车产业蓬勃进展，无论是以上汽，一汽，东风，广汽为代表的整车厂，还是分布在长三角和珠三角地区的小型汽配企业，都在进展中受益，随着汽车保有量的增加，企业产能在不断扩大，但是整体的利润率在不断下降，我们大部分的自主品牌企业走的是低成本战略，寄希望于价格取胜，在低端市场激烈厮杀，但是中高端市场还是以进口车和合资品牌为主。希望可以通过技术创新，加强企业文化建设，从而让企业做大做强，使我们的产品在国际市场增强竞争力。关键词：汽车行业 进展 竞争Abstract: In recent years our vigorous development of automobile industry, whether it is more than steam, FAW, Dongfeng, Guangzhou as the representative of the vehicle factory, small and medium-sized enterprises or distribution in the Yangtze River Delta and Pearl River Delta region, will benefit in the development, with the increase in car ownership, production capacity continues to expand, but the overall profit rate continues to decline most of our own brands is taking the low cost strategy, hoping to win in the low-end market price, but in the fierce fighting, the high-end market or to import car and joint venture brands. Hope that through technological innovation, strengthen enterprise culture construction, so as to make enterprises bigger and stronger, so that our products in the international market to enhance competitiveness.Keywords: automotive industry development compete目录引言..................................................................................................................4第一章汽车产业的概述......................................................................................41.1 华东汽车产业的特点.......................
