市场营销专业术语

营销用语营销组合(marketing mix)服务市场(served market)公司销售预测(pany sales forecast)购买概率量表(purchase probability scale)环境预测(environmental forecast)连锁比率法(chain ratio method)先导指标法(leading indicator)最低市场需求(market minimal)合格有效市场(qualified available market)可扩展市场(expandable market)渗入市场(penetrated market)市场潜量(market potential)需求得营销敏感性(marketing sensitivity of demand)有效市场(available market)不可扩展市场(nonexpendable market)顾客化营销(customized marketing)突出属性(salient attributes)消费者选择得分取模式(disjunctive model )消费者选择得期望值模式(expectancy value model)意见领导者(opinion leader)意见追随者(opinion follower)购买意图(purchase intention)认知冲突(cognitive dissonance)认知得使用效果(perceived performance)认知风险(perceived risk)全面成本领导(overall cost leadership)聚焦战略(集中化战略)(focus)差异化战略(differentiation)自然环境 (natural environment)宏观环境 (macro environment)技术环境 (technological environment)经济环境 (economic environment)人口统计 (demography)人口统计环境 (demographic environment)文化环境 (cultural environment)政治环境 (political environment)法律环境 (legal environment)营销中介机构 (marketing intermediary)组织购买(organizational buying)定位不足(under positioning)定位过分(over positioning)定位混乱(confused positioning)市场利基者(market niches)产品线特色决策(product-line feature)产品线填补决策(line-filling)产品组合(product mix)产品属性得重要性权数(degrees of importance)撇脂定价法(market-skimming pricing)无品牌产品(generics)就是指包装简单且没有制造者得标记,主要目得就是要节约包装及广告费用,降低成本。市场渗透定价法(market-penetration pricing)价格折扣与折让(discount and allowance)经验曲线(experience curve)FMCG 就是 Fast Moving Consumer Goods 得首字母缩写,代表快速消费品TVCF 应该就是 television Call Finder 得首字母缩写,代表电视寻线机(广告电视)当然,CF 还有如下缩写:= certainty factors, 确定因素 ;= Card Feed,卡片馈...