保密类别 编 号 20251110102057 **大学**学院毕 业 论 文我国网上书店的调查与讨论 系 别 信息管理系 专 业 信息管理与信息系统 年 级 2025 级信管 2 班学 号 20251110102059 姓 名 指导老师 **大学**学院2025 年 5 月 15 日摘 要互联网的广泛运用和普及已经成为我国经济进展中的重要组成部分,互联网的存在不仅仅是一个销售渠道,一种新的生产经营方式,而且将带来一场商业革命。为了提高企业市场竞争力,越来越多的企业正在通过电子商务的形式进行网上商品交易。构建适合企业自身进展的电子商务网站已经成为现阶段企业十分关怀的问题。本文将以网上书店这一重要的电子商务进展形式为讨论个案,重点介绍了网上书店的进展历程,阐述了网上书店在整个电子商务系统中的重要地位,通过对国内网上书店的运营情况进行概况分析,并从中选择出具有代表性的网上书店作为具体案例,重点从盈利模式,安全性和物流配送等方面分析国内的网上书店的特点,找出优势与缺陷。同时也分析了我国电子商务网站存在的问题和进展趋势,并针对问题提出相应解决对策,为我国网上书店的进展提供借鉴。关键词:电子商务 网上书店 问题与对策ABSTRACT The popularity of e-commerce is an inevitable trend, it is more than just a sales channel, a new production and management, and will lead a business revolution. In order to improve the market competitiveness of enterprises, more and more companies are in the form of e-commerce online commodity trading. Build e-commerce site for their own development has become of great concern to enterprises at this stage.This thesis focuses on the system of e-commerce sites, e-commerce sites in the entire e-commerce system an important position, through the analysis of a large number of domestic and international mainstream e-commerce website, pick a representative online bookstore as a specific case,focus from profit model, security, and logistics and distribution analysis of foreign and domestic e-commerce website and find out the advantages and defects.After spoke highly of the gr...