项目建议书暨可行性讨论报告投资建立软件服务外包型企业项目目录第一章 项目概况......................................................................................31.1 目的陈述.............................................................................................31.2 主营业务.............................................................................................31.3 市场分析.............................................................................................61.4 公司管理.............................................................................................71.5 财务预测.............................................................................................7第二章 项目战略规划..............................................................................82.1 第一阶段.............................................................................................82.2 第二阶段...........................................................................................112.3 项目运作...........................................................................................12第三章 市场营运....................................................................................143.1 市场进入...........................................................................................143.2 渠道分析...........................................................................................143.3 品牌管理...........................................................................................143.4 定价策略...........................................................................................143.5 定价方式...........................................................................................15第四章 项目建设....................................................................................174.1 项目用地功能布局...........................................................................174.2 项目建设技术指标...............................
