AbstractWith the rapid development of society, people are more frequently exposed to diverse forms of graphic information. Development of present visual culture is promising. People like the specific image not only for it can convey simply and directly to information, but also can reflect the people's thought and sincere longing. Logo is a symbol of the enterprise image to convey its spirit and culture. When a brand once is formed, it makes enterprises meaningful. Designers for the logo of a brand should not ignore the strength of the specific image, but get a deep understanding of specific image and explore the characteristics of specific image. Shaping a corporate image by using simple, straightforward scheme is the main trends in development of the future Logo design. Key words: Graphic concrete, logo design, Corporate image 目 录中 文 摘 要 .......................................................................................................2Abstract........................................................................................................................31.讨 论 具 象 图 形 标 志 设 计 的 背 景 及 价 值 ...............11.1 讨 论 背 景 ................................................................................................11.2 讨 论 价 值 ................................................................................................12.标 志 与 标 志 设 计 ..............................................................................13.具 象 图 形 ...................................................................................................23.1 具 象 图 形 的 产 生 与 进 展 ......................................................23.2 具 象 图 形 的 艺 术 语 言 .............................................................24.具 象 图 形 在...
