the emergence of leading the trend. However, with the planned economy era, the improvement of living standards in the past, China's reform and opening up has brought a lot of the same type of foreign brands, they are a variety of styles and exquisite workmanship has attracted people's attention, "Warrior" shoes sank unchanged style no longer meet the needs of consumers and thus was the indifference of consumers. In recent years, with the "Warrior" shoes do not intend to be found in European and American markets, the name of fashion back to the people's line of sight, and the brightest stars competing to lead out wearing an "Warrior" retro. "Warrior" shoes, fashion in the name of re-received by consumers "Warrior" itself does not change back to the ups and downs and its ability to adapt to consumer demand is closely linked to for an idea to think about the same issue, the value of which might have been found out. Key words: consumer, fashion, brand 目 录中文摘要 ……………………………………………………………………………2Abstract ……………………………………………………………………………31.简述回力鞋 …………………………………………………………………… 11.1 时尚的回力鞋……………………………………………………………………11.2.回力鞋的历史……………………………………………………………………11.3 回力鞋的现状……………………………………………………………………22.回力鞋现象的思考 ………………………………………………………………23. 《以时尚之名》的装置设计……………………………………………………33.1 装置的概念 ……………………………………………………………………33.2 装置的设计………………………………………………………………………33.3 装置的意义………………………………………………………………………44. 总结………………………………………………………………………………4参考文献 …………………………...
