Abstract Accession to wto on china's agency is very deep influence, especially in brand management, the outside world will face severe challenges
in such circumstances, from china travel service management of the enterprise's kernel competitive the industry in the promotion of the strategic management
The method by which research methods of the content, from china travel service brands development problems, swot analysis of the brand, travel agencies in the competition policy in response to several aspects of issues in detail, a written description and analysis
Tourism as a customer value is perceived as the main system of evaluation in the service industry, the desired brand attributes, values, culture, the operation also have their own unique
our travel service, and brand s
