本科毕业设计-虎门服装制造业电子商务的应用

AbstractAs Chinese primary industry, clothing manufacturing had been the driving force for the development of GDP in past years. But they couldn’t resist the impact of financial crisis. With a substantial reduction in foreign orders, clothing manufacturing in Humen is confronted with an unprecedented predicament. As foreign orders are hard to get, it’s high time for clothing manufacturing in Humen to considering transform their economic development pattern in order to resist the financial crisis. With the coming of E-commerce age, manufacturing enterprises are being a part of E-commerce group so as to satisfy the requirement of changing demands.In the present excellent situation, clothing manufacturing in Humen is facing a problem: how to solve the current situation that enterprises over-dependent on foreign orders and how to sell their products in domestic market? by using SWOTAnalysis on clothing manufacturing in Humen under the E-commerce age, provide advice for Humen developing its E-commerce at the present stage。Based on the background of impact of financial crisis, this paper take clothing manufacturing in Humen as an example, provide valid data and explain with diagram and word, combine traditional patterns with E-commerce age pattern for comparative analysis, provide readers the results of development of clothing manufacturing in Humen.Key Words：financial crisis，foreign orders， E-commerce，changing demands，development引 言——2025 年虎门“关门秀”带来传统服装制造业的影响 作为我国市场化改革过程中进展最快、市场程度最高的行业之一，中国纺织以“价廉物美”走向国际市场，产业整体利润率极低，借着利润率极低的销售吸引国外市场的订单。受成本上升和国际金融危机的冲击等一系列不利因素影响，2025 年，两者的毛利率进一步跌到了 1%、3%。人们普遍认为中国企业,代工（...