本科毕业设计-高端消费人群首饰消费与形态研究VIP专享

AbstractJewelry both beautification and preservation of the characteristics of reserves, increasing the potential demand for jewelry show. High-end consumer demand for jewelry among the larger of the higher requirements. Foreign jewelry design because design is more beautiful than the Chinese jewelry fashion, so most people will buy high-end consumer well-known foreign luxury brands jewelry. This research is for the Chinese fashion jewelry provide the theoretical basis of innovation. This high-end consumer groups through surveys and the way Tiffany jewelry brand jewelry described morphological characteristics of luxury brands, jewelry design demonstrates the lack of modern China, obtained Tilian strong innovative ways to practical and creative approach, inspired jewelry design creative thinking, as the Chinese fashion jewelry provide the theoretical basis of innovation. Key Words ：High-end consumer groups,creative thinking,jewelry design,beautiful fashion目 录中 文 摘 要 ...........................................................2Abstract..................................................................31. 首 饰 的 进 展 ....................................................11.1 首 饰 的 定 义 ....................................................11.2 首 饰 的 功 能 ....................................................12. 高 端 消 费 人 群 的 分 析 ......................................12.1 高 端 消 费 人 群 的 定 义 ....................................12.2 高 端 消 费 人 群 的 特 点 ......................................22.3 高 端 消 费 人 群 的 首 饰 消 费 分 析 ........................33. 奢 侈 品 牌 首 饰 的 形 态 分 析 ...............................33.1 奢 侈 品 牌 首 饰 共 同 点 ......................................33.2 析 蒂 芙 尼 品 牌 ...