目 录第一章 总论...............................................................................................41.1 项目概况...........................................................................................................41.2 讨论范围及主要编制依据...............................................................................41.3 讨论内容及目的...............................................................................................51.4 项目总投资及资金来源...................................................................................61.5 主要结论...........................................................................................................6第二章 项目建设的背景及必要性...........................................................72.1 项目建设的背景...............................................................................................72.2 项目概况.........................................................................................................102.3 项目建设的必要性.........................................................................................11第三章 市场分析.....................................................................................153.1 产品分析.........................................................................................................153.2 干混砂浆市场分析.........................................................................................173.3 项目 SWOT 分析............................................................................................213.4 营销策略.........................................................................................................24第四章 项目建设条件分析.....................................................................254.1 项目所在区域自然条件.................................................................................254.2 项目所在区域基础设施条件..........................................................................
