Chapter One Introduction to Mass Communication单词梳理汇总

Chapter One Introduction to Mass CommunicationKey Termscommunication 传播，交通：mass communication, be in communication with,feedback 反馈: asked the students for feedback on the new curriculum. interpersonal communication 人际传播:interpersonal relationshipsencoding 编码: audio encoding, hybrid encodingdecoding 解码: adaptive decodingpublic relations 公共关系noise 噪音,响声，无用数据，吸引注意的言行 medium 媒介（media），手段，mass medium 大众媒介，大众传播工具，影响大量观众的一种公众媒介 mass communication 大众传播，大众传播工具inferential feedback 推断性反馈reciprocal messages 交互讯息：（reciprocal 互惠的，彼此相反的）cultural definition of communication 传播的文化定义dominant culture （mainstream culture）主流文化bounded culture (co-culture) 亚文化: bounded functiontechnological determinism 技术决定论: (determinism 决定论，宿命论)visual communication 视觉传播third participant 第三方：（participant 参与者，参与的）concentration of ownership 所有权集中convergence 融合，会合点，集中，收敛conglomeration 集团化，混合物，凝聚：The state of being conglomeratedeconomies of scale 规模经济；因经营规模扩大而得到的经营节约oligopoly 寡头式的垄断，求过于供的市场情况（oligopolies）globalization 全球化：globalizeaudience fragmentation 受众分析：（audience：听众，观众，读者。fragmentation: 分裂，破碎）narrowcasting 窄带广播niche marketing 分众营销：By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream targeting 瞄准目标taste publics 对某媒体内容有共同兴趣的人群literate culture 书面文化 （literate 学者，有文化的）oral culture 口头文化（oral 口头的，口腔的 oral surgery）Production values 制作标准Mass CommunicationCommunication: transmission of a message from a source to a receiver.Basic elements of communicationWho?Says what?Throug...