目 录第一章 总 论.................................................................61.1 项目背景.....................................................................61.1.1 项目名称及承办单位.....................................................61.1.2 承办单位...............................................................61.1.3 项目建设地点...........................................................61.1.4 可行性讨论报告编制单位..................................................61.2 报告编制依据和讨论范围.......................................................61.2.1 报告编制依据...........................................................61.2.2 讨论范围...............................................................71.3 项目提出背景及必要性..........................................................81.3.1 项目提出的背景.........................................................81.3.2 项目建设的必要性.......................................................91.4 项目概况....................................................................101.4.1 建设地点..............................................................101.4.2 建设规模与产品方案....................................................101.4.3 项目投资与效益概况....................................................111.5 主要技术经济指标.............................................................11第二章 市场分析及预测..........................................................132.1 花卉市场分析及预测...........................................................132.1.1 产品市场现状...........................................................132.1.2 市场需求预测...........................................................142.1.3 产品目标市场分析.......................................................152.2 中药材产品市场分析及预测....................................................152.2.1 产品简介..............................................................152.2.2 产品分布现状分析....................................
