电子商务企业商业模式的文献综述毕业论文（设计）摘要随着电子商务的不断进展，越来越多的企业开始关注并应用互联网技术，对于电子商务企业商业模式的讨论也日益成为专家学者们关注的焦点，在这一领域学术界已取得了一系列的讨论成果。为了完成对电子商务企业商业模式的相关讨论文献的梳理、理清其讨论水平与现状，经过大量的文献阅读，本文将学者针对该课题的讨论角度分为四个类别从概念的角度、从电子商务模式分类的角度、从企业的角度以及从移动电子商务的角度。在此基础上，总结学者在各角度的讨论成果，并指出学者在此项讨论方面仍存在的问题，为初步涉足电子商务领域的企业提供选择或设计商业模式的借鉴。最后，对未来的讨论方向作出简单展望。关键词电子商务，商业模式，B2C，C2CAbstractWith the continuous development of e-business, more and more enterprises begin to pay close attention to and make use of the Internet technology. Business Models of e-commerce enterprises have become the research focus of experts and there have been a series of academic achievements in this field.In order to organize the related literatures and clarify the research level, I divided the experts’ research angle into four categories: concept, the type of e-business models, enterprise and mobile e-commerce (M-commerce). On this basis, the paper summarizes the research achievements of scholars in various angles and puts forwards some questions that still existed in researching in order to provide lessons for those enterprises which set foot in the field of e-commerce to choose or design their business models. Finally, and makes simple outlook about the future direction.KeywordsE - business , E-commerce, E - models , B2C, C2C目 录一、 绪论......................................................................................................41.1 讨论背景.............................................................................................................41.1.1 社会背景....................
